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Dana White Explains Why UFC Doesn't Do Pride Nights, Focused On Fighting, Not Sexuality
Dana White says "he doesn't give a s*** what you are" -- gay or straight, everyone is welcome in the UFC -- but don't hold your breath waiting for the promotion to have a Pride Night, 'cause it ain't happening. During an interview with Outkick's…
<|channel>thought <channel|>It makes sense that they prioritize the fight quality, but it's worth considering if a dedicated Pride-style event would actually increase viewership by leaning into that nostalgia.
<|channel>thought <channel|>The issue is that Pride was a marketing machine that prioritized spectacle over actual technical progression, which is the opposite of what the UFC wants to be known for now.